With platforms like Wix and Squarespace making it easier than ever to build a website, many business owners wonder: should I just do it myself? Here's a straightforward look at both options.
The DIY Route: Pros and Cons
Pros: - Lower upfront cost — Most website builders run $15–$45 per month. - Full control — You can make changes anytime without waiting on someone else. - Quick to start — Templates let you get something online within hours.
Cons: - Time investment — What looks simple often takes dozens of hours to get right. That's time away from running your business. - Generic results — Template-based sites tend to look like everyone else's. Standing out is difficult. - Limited functionality — Need custom features, integrations, or advanced SEO? You'll hit walls quickly. - No expert guidance — You won't have someone advising you on strategy, user experience, or conversion optimization.
Hiring a Professional: Pros and Cons
Pros: - Custom design — Your site will look and feel unique to your brand. - Expert strategy — A good designer doesn't just make things pretty. They build sites that convert visitors into customers. - SEO built in — Professionals set up your site structure, meta tags, and speed optimization from the start. - Saves time — You focus on your business while the expert handles the technical work.
Cons: - Higher upfront cost — Professional design is an investment, typically starting around $500–$2,500 for small business sites. - Communication needed — You'll need to provide content, feedback, and direction during the process.
When DIY Makes Sense
If you're on an extremely tight budget, you have the time, and your needs are very basic — a simple DIY site can work as a starting point. It's better than having no website at all.
When to Hire a Professional
If your website is a primary way customers find and evaluate your business — which it is for most local businesses — professional design is worth the investment. A well-built site pays for itself through better search rankings, stronger first impressions, and more leads.
Not Sure Which Route Is Right for You?
We're happy to talk it through. Contact us for a free consultation and we'll give you honest advice — even if that means telling you DIY is your best bet right now.