SEO doesn't have to be complicated. For local businesses, a few focused strategies can make a massive difference in how easily customers find you online.
1. Claim Your Google Business Profile
This is the single most impactful thing you can do for local SEO. Your Google Business Profile controls what shows up when someone searches for your business — your hours, location, reviews, photos, and more.
Make sure every field is filled out, add high-quality photos, and keep your hours updated.
2. Get Reviews (and Respond to Them)
Google uses reviews as a ranking signal. The more positive reviews you have, the higher you'll rank in local search results.
Ask happy customers to leave a review. And always respond — to positive and negative reviews alike. It shows you care.
3. Use Location-Specific Keywords
Instead of targeting generic terms like "plumber," target "plumber in [your city]" or "best plumber near [neighborhood]." These long-tail keywords are less competitive and more likely to convert.
Sprinkle these naturally into your website's page titles, headings, and content.
4. Make Sure Your Site Is Mobile-Friendly
Over 60% of local searches happen on mobile devices. If your site doesn't work well on a phone, you're losing customers — and Google will penalize you in rankings.
Test your site on multiple devices. Make sure buttons are tappable, text is readable, and pages load fast.
5. Keep Your NAP Consistent
NAP stands for Name, Address, Phone Number. Make sure this information is identical everywhere it appears — your website, Google Business Profile, Yelp, Facebook, and any other directories.
Inconsistencies confuse search engines and can hurt your rankings.
Start Today
You don't need to do everything at once. Start with your Google Business Profile, then work through the rest. Even small improvements can lead to big results.
Need help with your local SEO? Get in touch — we'd love to help.